HUM Premium, content marketing for financial advice firms
Your client communication, written for you, every month.
A ready to send client newsletter, essays, market visuals and adviser scripts, grounded in the behavioural finance thinking behind the HUM conferences. You add your logo and press send.
Plans from £99 a month. Already a member? Log in here.
What arrives each month
A month of client content, finished before you sit down.
Everything is written by advisers, for clients, in plain language. Use all of it or pick what suits your firm.
The Uncommon Sense Newsletter
Our flagship monthly client newsletter with an original essay. Copy the text into your email software, or send the designed PDF.
Visuals
Market visuals updated with month end data, plus concept visuals branded with your logo on request. Produced for the UK, USA, Ireland, Australia, South Africa and Canada.
Essays
Client friendly essays for your blog, emails and prospects, each with its own sketch to make the idea stick.
Branded videos, guides and email sequences
Videos, PDF guides and email sequences in your firm’s branding, ready for your website and your prospects.
Adviser communication documents
Scripts and letters for the conversations that matter, from fee increases to market declines. A new one every month.
Member extras
HUM Talks from our conferences, the Resource Vault, Coach’s Corner and Adviser Insights videos.
How it works
We do the work behind the curtain. You take the stage.
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We write itNew content lands in your member area at the start of every month.
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You make it yoursAdd your logo, edit a line or two, or send it exactly as it is.
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Clients hear from you, consistentlyRegular, calm communication that keeps clients invested and on plan.
Try before you join
Read a real issue first.
See exactly what your clients would receive. Open a past edition of the Uncommon Sense Newsletter in either format.
10 days, 10 visuals, 10 market lessons
Free. One visual a day by email, each with an important market lesson you can share with clients.
The HUM conferences
The community behind the content.
Since 2017, HUM has brought advisers together in London, Cape Town and Dublin to hear the best thinking on behavioural financial advice. What we learn in the room shapes what members send their clients.
Past speakers include
Morgan Housel, Rory Sutherland, Dr Daniel Crosby, Richard Shotton, Daniel Priestley, Nuala Walsh, Greg Davies
Watch talks from every eventNext events
HUM South Africa, Cape Town
Tuesday 14 September 2027
HUM London 2027
Date to be confirmed
Save the date
About HUM
Financial advice is a noble profession.
I started Humans Under Management in 2017 because the real value of advice is not selection or timing, it is helping clients behave well with their money. There is no such thing as money troubles, only humans with money troubles.
HUM exists to promote, highlight and build on the work great advisers are doing in behavioural financial advice, through HUM Premium, our conferences and the newsletter.
Individually we can't, together we can.
Andy Hart
Founder, Humans Under Management
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