Andy Hart at HUM London 2025

When Belief Defies Logic

At Humans Under Management London 2025, Andy Hart presented on what financial planners can learn from Diego Maradona's legendary career. This talk addresses how advisers can cultivate belief in themselves, their service, and the value they deliver to client families. It emphasises the importance of owning responsibility, delivering with conviction, and building lasting legacy through multi-generational relationships.

Key Points:

  • The significance of owning responsibility: Advisers serve as leaders without an armband, carrying the weight of guiding client families through their financial journeys.

  • The power of day one thinking: Believing from the outset that you will become the adviser you wish to be creates the foundation for long-term success.

  • The importance of conviction-led service: Being convinced you are the right partner, building the right plans, and funding them with the right portfolios builds emotional equity with clients over time.

  • The role of unrelenting belief during volatility: Market declines reveal clients' true understanding, with those holding genuine belief in the plan remaining steady through uncertainty.

  • The value of legacy thinking: Full-fat financial planning involves entire families, with the ultimate measure being what clients' children will say about you.

Watching this video will equip financial advisers with a compelling framework for building belief—in themselves, their service, and their value—ultimately fostering deeper client relationships that span generations.

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