HUM PREMIUM
Engage your clients every month without spending hours on content creation
Access ready-made newsletters, essays, visuals, sketches, guides, adviser documents & videos tailored for financial advisers.
Saving you time and strengthening client relationships.
HUM Premium Features
1. The Uncommon Sense Newsletter
Our flagship monthly client newsletter, packed full of content and an original essays. Helping you to nurture stronger long term client relationships.
Our newsletter is available as a text version for you to copy into your email software & as a beautifully-designed ready-to-send PDF.
2. Monthly Markets Visuals
Updated monthly, we have four visuals that help you to set realistic market expectations with clients. The visuals contrast short-term and long-term returns, visualise volatility, teach about historical bear and bull markets, and help to explain the importance of defeating inflation.
Visuals produced for UK, USA, Ireland, Australia, South Africa & Canada.
3. Client Essays
Client-friendly essays aimed at clients and prospects, written by advisers.
Two new essays per month. A selection of these essays may be used to produce public blog content.
4. Adviser Documents
Client-friendly scripts aimed at addressing specific themes and concepts to be in used one-to-one communications with clients.
A new document every month.
5. Branded Visuals
Visuals to help you convey concepts in a simple manner.
We’re happy to brand with your logo. One new visual added per month.
6. Sketches
Sketches to help you convey concepts in a simple manner. One sketch produced for every essay written.
7. Guides
Longer documents to help educate clients.
8. Videos
Professionally designed videos to make a great first impression. Videos are custom-branded for your firm for a fee and licensed for use on your website.
9. Adviser Insights
Short videos to inspire how you engage with clients.
10. Resource Vault
A curated list of the best financial adviser content from around the web, sorted by category.
The folder you never quite got round to sorting out. Leave it to us.
11. Curated Podcast
A private podcast feed where we’ll add our 5 favourite podcast episodes of the month.
HUM Premium Pro members have access to the full archive library. Use what you need, when you need it.
Pricing Plans
HUM Premium PRO
£149
+vat pm
✅ The Uncommon Sense Newsletter content
✅ Market visuals updated with month-end data
✅ Two client essays per month
✅ One visual per month (branded on request)
✅ Two sketches per month
✅ One adviser document per month
✅ Access to our library of adviser insights, HUM event videos, adviser resource vault & curated podcast feed
✅ Full access to the content archive
+vat pm
HUM Premium
Full-Service
£799
+vat pm
✅ Everything from HUM Premium Pro
➕ We’ll manage your newsletter distribution.
Join our growing list of members from 14 countries around the world
What Our Members Are Saying
A Few Examples
FAQS
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Absolutely - we have members from 14 countries. Our content discusses universal financial planning, investment, and behavioural finance themes. We produce country-specific visuals for a few of our monthly visuals. Join for a £1 trial to see if it works for you.
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No, cancel easily whenever you want.
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No. One account per firm. We’ll send the content to all your team members
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Yes, graphics can be self-branded for private use with clients and prospects. Any public use needs to use the HUM branding. This is to protect all members.
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Our preferred mechanism for distributing the newsletter content and client essays is through a private newsletter. This is to protect all members.
However, a section of our client essays has been marked as PUBLIC - you are welcome to use these essays to produce public blog content.
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Yes. If you have an idea for content your clients would be interested in, we’ll add it to our list for consideration.
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Our content focuses on the themes that lead to better client behaviour, and therefore better long-term outcomes. Regularly consuming our content will lead to more informed clients.
Pricing Plans
HUM Premium PRO
£149
+vat pm
✅ The Uncommon Sense Newsletter content
✅ Market visuals updated with month-end data
✅ Two client essays per month
✅ One visual per month (branded on request)
✅ Two sketches per month
✅ One adviser document per month
✅ Access to our library of adviser insights, HUM event videos, adviser resource vault & curated podcast feed
✅ Full access to the content archive
+vat pm
HUM Premium
Full-Service
£799
+vat pm
✅ Everything from HUM Premium Pro
➕ We’ll manage your newsletter distribution.