Rob Macdonald and Luca Brice at HUM South Africa 2026
Working With Fear
In this closing keynote, Rob teams up with highliner and mountain guide Luca to tackle something every adviser meets in client meetings: fear. Instead of a far-off adventure story, they tell a story from a Drakensberg hike that's much closer to home. Along the way they show why the obvious answer to an anxious client often leaves the fear right where it was. Luca's approach as a guide gives advisers practical techniques they can use in their next meeting. The talk ends with a strong case for why human skills will matter more than ever in an age of AI.