November 2025
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Illogical Conclusions
As advisers, we spend our lives helping people make sound financial and life choices, yet we are constantly reminded that many of the most important decisions with money are shaped long before we ever produce a chart or run a cash flow. They are shaped by instinct, emotion, and stories people tell themselves. And very often those stories lead to conclusions that feel logical but are, in reality, completely illogical.
Take the classic line, I do not want any risk, so I keep my money in cash. To the client, this feels prudent. It feels sensible. It feels like the grown-up thing to do. Yet it is the highest-risk position they could take. Cash only guarantees one thing: the erosion of purchasing power. It offers absolute certainty, the certainty that every year their future lifestyle quietly shrinks. What feels safe is actually the most dangerous choice of all.
Another one, The stock market is risky. On the surface, it sounds logical. Market prices bounce around, headlines dramatise every wobble, and people naturally equate movement with hazard. Yet the long-term purpose of the stock market is to endow them with rising wealth, rising income, and rising purchasing power. Volatility is not the enemy; it is the mechanism. The very thing they fear is the thing that is trying to help them.
We also hear a version of, The answer must be external. Clients search for the ideal fund, the clever product, the timing strategy, even the adviser with the magic formula. It feels rational to look outward. But the truth is brutally simple. The only thing that determines their long-term success is their own behaviour. Not the market, not a fund manager, not the news cycle, just their behaviour. The internal levers matter more than the external noise.
Even in retirement planning, we see illogical conclusions masquerading as logic. Many clients believe fixed income is safe once they stop working. Bond funds feel calmer than equities, so they must be better. But long-term low returns combined with inflation risk often make this the most dangerous time to over-emphasise fixed income. What feels comforting carries a hidden threat.
And then there is the illusion of complexity. People assume that complicated strategies must deliver better results. They believe more levers equal more control. In truth, complexity compounds behavioural mistakes. Simplicity compounds wealth.
The pattern repeats everywhere. What feels logical is often wrong, and what feels counterintuitive is often right. Our job is not only to build plans, but to gently help clients see that the rules of money are not the rules of instinct. As we close the year, it is worth remembering that progress in this profession does not come from better spreadsheets or sharper economic forecasts; it comes from helping people overturn their own illogical conclusions and replace them with truths that actually serve their future selves. If only they could get out of their own way.
📰 Articles & Blogs
Do incentives actually work? [10 minutes]. Just focus on the real work of building a great team.
CFP Board Report: Harnessing AI in the Financial Planning Profession [45 minutes]. This is a defining moment that brings extraordinary promise alongside new responsibilities.
101 Ways Financial Advisers Can Add Value For Their Clients [20 minutes]. Where are you adding value?
Warren Buffett's 2025 Thanksgiving Letter [15 minutes]. "Choose your heroes very carefully and then emulate them. You will never be perfect, but you can always be better."
Advisers and clients see the world differently [5 minutes]. We must help clients to improve their decisions by focusing on the right information.
Stocks have far outperformed over the past 125 years [3 minutes]. A reminder that a long-term perspective matters.
🎧 Podcasts
TRAP 83 - The Future of TRAP [94 minutes]. The TRAP pack outlines plans to expand their offering.
In The Arena [42 minutes]. Naval argues that true learning only happens through doing.
📚 Book Recommendations
The Busy Person's Guide To Great Presenting by Lee Warren. If you’re a busy professional who wants to give compelling presentations and pitches, this is the book for you.
🍿 Videos
👏 Encore
What AI Companions Are Missing [5 minutes]
A little ahead (vs. a little behind) [2 minutes]
Ways Advisers Can Optimise For AI Search [12 minutes]
Learning from Nick Sleep [15 minutes]
